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Q. The term which is used to identify the major areas of business of a diversified organization is.

Q. What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

Q. ------ is a kind of internal sources of recruitment.

Q. In which of the following pricing approaches is pricing based on consumer demand?

Q. ------represents how a retailer is perceived by consumers and others.

Q. Which one of the following factors is not found on a six month merchandise budget?

Q. Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.

Q. Market positioning is a combination of marketing actions that management takes, to meet the needs and wants of each target market. It includes.

Q. In which of the following behavioral models there will be no product differentiation and brands as a factor plays very little role in the purchase preferences.

Q. A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a