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Q. Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

Q. A competitor who does not exhibit predictable reaction pattern is known as.

Q. The functions of management start with-----.

Q. ------represents how a retailer is perceived by consumers and others.

Q. A retailer’s ______________ is the key to its ability to attract customers.

Q. "Management is what a manager does" given by.

Q. A retailer’s ______________ is the key to its ability to attract customers.

Q. The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.

Q. Which marketing tool uses multiple factors to assess industry attractiveness and business strength?

Q. What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?