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Q. The number of product lines a company carries is called.

Q. Which business unit holds a large market share in a mature and slow growing industry?

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Q. The method which generate new product ideas by analyzing the customer needs, wants and ideas is known.

Q. The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.

Q. Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?

Q. The two objectives of institutional advertising include:.