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Q. Income is .....,factor of segmentation

Q. A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Q. Giant retailers called _____ concentrate on one product category such as toys or home improvement

Q. If an organization targets to market a particular product to a variety of segments in order to build a strong reputation in that product area is called.

Q. The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called.

Q. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.

Q. Which one of the following is not an element of promotional mix?

Q. Door to door selling is carried out by

Q. Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands

Q. Management information system MIS supplies information, which include data from both internal and external sources is useful for .