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Q. Consumers who browse and/or purchase in more than one channel are known as _____.

Q. Which business unit holds a large market share in a mature and slow growing industry?

Q. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

Q. A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a

Q. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.

Q. Which of the following psychological factors drive a person to satisfy his need and wants.

Q. Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?

Q. ----- is the next step after recruiting the retail personnel.

Q. Identifying the customers is the ,............... step of retail business

Q. Fine specialty stores falls into