R

Ram Sharma • 193.88K Points
Coach

Q. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What D stands for?

  • (A) response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
  • (B) predisposition or the inward response tendency, that is, force of habit
  • (C) present drive level
  • (D) “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer
Share

No solution found for this question.
Add Solution and get +2 points.

You must be Logged in to update hint/solution

Discusssion

Login to discuss.

Be the first to start discuss.


Question analytics