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Q. Service marketing emerged as a separate field of study in the ……………

Q. Is services are low price sensitive

Q. ………….. is the tool for simultaneously depicting the service process, the point of customer contract and the evidence of the service from the customer point of view

Q. Which of the following is not a service?

Q. This is when customers visit the service facility so that they are personally involved through the service delivery process

Q. An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as

Q. …………… is example of a service where the customer typically goes to the service organization

Q. The moments of interaction between the customer and the service firm are called:

Q. Which of the following communication objectives becomes the most important during the post-consumption evaluation stage

Q. __________ is an overall favourable impression or unfavourable impression based on the early stages of the service encounter.