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Q. __________ is an overall favourable impression or unfavourable impression based on the early stages of the service encounter.

Q. Tata Sky is the joint venture of Tata and …………….

Q. If the customers views service as ……………. They care more about price than provider.

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Q. The primary role of a service firm for the customer in the communication mix is to ……

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Q. Service marketing emerged as a separate field of study in the ……………

Q. SERVQUAL model was developed and implemented by the ……………..