According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT: | Faculties

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Gopal Sharma • 28.64K Points
Instructor II

Q. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:

(A) media fragmentation.

(B) the development of the Internet.

(C) soaring media costs.

(D) more focused target marketing strategies.

Correct Answer - Option(B)

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