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Q. The term brand equity refers to:
Q. A can be defined as the marketers vision of brand and what is should do
Q. Advertising for which product is not allowed:
Q. "A set of well defined principles which govern the ways of communication taking place
Q. position or identify itself or its product.
Q. Which is consider to be the paid from?
Q. Advertisement through radio was very popular till the middle of last century because of:
Q. …………defines what the brand thinks about the consumer, as per the consumer
Q. When the same brand name holds several products in different markets, it is known as the
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