Which of the following is NOT a requirement for setting advertising objectives? | Faculties

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Mohini Yadav • 27.60K Points
Instructor II

Q. Which of the following is NOT a requirement for setting advertising objectives?

(A) Objectives must be stated in terms of profits.

(B) Objectives must be realistic.

(C) Objectives must be internally consistent.

(D) Objectives must be clear and in writing.

Correct Answer - Option(B)

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