Marketing management is ________.

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Gopal Sharma • 28.64K Points
Instructor II

Q. Marketing management is ________.

(A) Managing the marketing process

(B) Monitoring the profitability of the company’s products and services

(D) The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Correct Answer - Option(D)

Discusssion

Q. An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. Consumers show …………… while buying their products on regular basis

Q. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

Q. Which of the following is not a type of e-payment system.

Q. ______________ are those who obtain title to goods with a view to selling them at profit

Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

Q. Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of:

Q. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Q. -------is a system of selling goods directly to customers through a network of self employed people

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