Which of the following is NOT a requirement for setting advertising objectives? | Faculties

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Rakesh Kumar • 19.20K Points
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Q. Which of the following is NOT a requirement for setting advertising objectives?

(A) Objectives must specify the amount of change.

(B) Objectives must be stated in terms of profits.

(C) Objectives must be realistic.

(D) Objectives must be internally consistent.

Correct Answer - Option(B)

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