Advance Marketing Management 2 MCQs and Notes
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Q 1. The term marketing mix describes _____.
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Q 2. ________________ is a marketing channel that has no intermediary levels.
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Q 3. The benefits of marketing channels are………..
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Q 4. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
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Q 5. Avon, Amway, and Tupperware use which of the following forms of channel distribution?
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Q 6. A consumer contest is an example of _____.
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Q 7. AIDA stands for Awareness, ______, Desire and _____.
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Q 8. The final stage in the personal sales process is the stage
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Q 9. Excuses for NOT making a purchase commitment or decision are called
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Q 10. The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the:
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