Advertising and Salesmanship MCQs
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Q 21. _________________ is short-term incentives to encourage purchase or sales of a product or service.
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Q 22. All of the following are benefits of a standardization policy in global advertising EXCEPT:
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Q 23. The largest U.S. advertising agency is ____________ with an annual gross income of $1.8 billion on billings.
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Q 24. A marketing services firm that assists companies in planning, preparing, implementing, and evaluating all or portions of their advertising programs is called a(n):
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Q 25. To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called:
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Q 26. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?
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Q 27. ________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
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Q 28. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?
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Q 29. _________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages.
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