Advance Marketing Management 2 MCQs and Notes
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Q 131. _____ consists of a group of customers who share a similar set of wants
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Q 132. _____ includes that other company s offering similar products & services to the same customer at similar prices.
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Q 133. Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
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Q 134. A _____ is a trade of vale between two or more parties.
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Q 135. . Which of the following best identifies how marketing must be understood today?
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Q 136. Which one of the following is not one of the P s of marketing?
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Q 137. All companies strive to build _____ strength.
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Q 138. _____ includes the configuration of benefits, value, cost and satisfaction
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Q 139. _____ needs the interest of the buyer.
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Q 140. Marketing creates profit by creating _____ to the buyer.
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