Advertising and Salesmanship MCQs and Notes
G
Q 1. Which one of the following is the correct answer ?
V
Q 2. Which of the following is Vocational attributes of a salesman ?
V
Q 3. If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR?
R
Q 4. All of the following would be considered to be major public relations tools EXCEPT:
V
Q 5. Despite its potential strengths, public relations is often described as a(n):
V
Q 6. All of the following would be considered to be functions performed in public relations EXCEPT:
A
Q 7. ________________ is a major promotion function whose objective is to build good relations with the company’s various publics.
R
Q 8. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n):
V
Q 9. The type of trade-promotion tool in which the manufacturer takes a fixed amount off the list price on each case purchased during a stated period of time is called a(n):
A
Q 10. Which type of promotion uses buying allowances, push money, and free goods?
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