Advertising and Salesmanship MCQs and Notes
G
Q 11. __________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods.
V
Q 12. Manufacturers direct most of their sales promotional dollars toward which of the following groups?
R
Q 13. If an advertiser were to give consumers useful articles (imprinted with the advertiser’s name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?
V
Q 14. If Cheerios includes a free toy from a Disney movie in its cereal boxes as an incentive to purchase cereal, which of the following forms of sales promotion was used?
G
Q 15. If a retailer were to offer the consumer a “two for one” deal in purchasing merchandise, which of the following sales promotional techniques would have been used?
P
Q 16. ___________ are certificates that give buyers a saving when they purchase specified products.
R
Q 17. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?
V
Q 18. All of the following are considered to be consumer-promotion tools EXCEPT:
R
Q 19. Which type of sales promotion uses free samples, coupons, and rebates?
P
Q 20. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:
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