Retail Management MCQs and Notes

V

Vijay Sangwan • 28.62K Points
Instructor II

Q 31. Which of the following items is a component of a good business plan?

(A) Operating requirements.
(B) Description of the location/demographics.
(C) Employee benefits. D. All of the above.
(D) none

R

Ram Sharma • 193.84K Points
Coach

Q 32. What are the forms of compensation that a sales person can generally get?

(A) Straight salary.
(B) Straight commission.
(C) A combination of salary and commission
(D) All of the above.

R

Ranjeet • 34.60K Points
Instructor I

Q 33. What type of conflict usually exist when the manufacturer has established two or more channels that sell in the same market.

(A) Multi-channel conflict.
(B) Horizontal channel conflict.
(C) Vertical channel conflict
(D) None of the above.

V

Vikash Gupta • 33.56K Points
Instructor I

Q 34. A competitor who does not exhibit predictable reaction pattern is known as.

(A) The laid-back competitor.
(B) The selective competitor.
(C) The tiger competitor.
(D) The stochastic competitor.

V

Vijay Sangwan • 28.62K Points
Instructor II

Q 35. Which of the following is not a contributing factor for rapid growth of sale promotion?

(A) Increase of competition.
(B) Decrease in advertising efficiency.
(C) Retailers pressure.
(D) Huge profits of manufacturers.

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 36. Which one of the following is not an element of promotional mix?

(A) Advertising.
(B) Product-mix.
(C) Publicity.
(D) Direct marketing.

P

Praveen Singh • 36.71K Points
Coach

Q 37. Eurekha Forbes is popular for its strategy of.

(A) Personal selling.
(B) Sales promotion.
(C) Advertisement.
(D) Direct marketing.

R

Ram Sharma • 193.84K Points
Coach

Q 38. In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.

(A) Introduction.
(B) Growth.
(C) Maturity.
(D) Decline.

P

Praveen Singh • 36.71K Points
Coach

Q 39. The methods which are used for evaluating marketing performance are.

(A) Sales analysis and marketing cost analysis
(B) Sales analysis and cost analysis
(C) Market analysis and research analysis.
(D) Demand analysis and supply analysis.

V

Vinay • 28.75K Points
Instructor II

Q 40. Which one of the following is not an internal source of generating ideas for new product development

(A) Market research
(B) Directed research.
(C) Need-gap analysis.
(D) Top management.

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