Retail Management MCQs and Notes
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Q 41. If a company increases product line length by increasing its products range it is called.
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Q 42. The number of variants of a product offered by a company is called.
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Q 43. In which of the following systems, management of the distribution channels will be undertaken by single organization.
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Q 44. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
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Q 45. Which of the following relationship strategies result into forming of a new organization.
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Q 46. A positioning strategy should include the following strategies except.
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Q 47. Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?
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Q 48. 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
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Q 49. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
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Q 50. Identify the correct sequence of the following marketing approaches in order of their existence.
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