Service Marketing MCQs and Notes
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Q 1. The organization must effectively plan to ______ fear, uncertainty and doubts that might occur in the minds of customers during the course of acquisition.
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Q 2. Direct labour cost and sales commissions cost incurred in services are called as………..
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Q 3. __________ is the study of the use of physical evidence to create service environments and their influence on the perceptions and behaviours of individuals
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Q 4. which of the following is not an advantage of requiring employees to wear uniforms?
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Q 5. One of the advantages of requiring employees to wear uniforms is that it reduces the customers’ perception of_______.
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Q 6. Which of the following is not a component of service firms physical evidence?
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Q 7. A disadvantage of e-marketing is
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Q 8. The advantage that the E-marketing communications carries are…………
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Q 9. __________ is an overall favourable impression or unfavourable impression based on the early stages of the service encounter.
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Q 10. The suggested communication strategy to use when the product is intangible dominant is to
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