Marketing Management MCQs and Notes
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Q 51. Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
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Q 52. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?
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Q 53. Targeting affluent customers with luxurious goods is an example of
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Q 54. A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
A
Q 55. Which of the following is NOT part of the external marketing environment?
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Q 56. Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors?
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Q 57. USP stands for which of the following?
A
Q 58. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of:
S
Q 59. The term "marketing mix" describes:
S
Q 60. Which one of the 4Ps is responsible for direct mail?
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