Marketing Management MCQs and Notes
G
Q 1. The individual who represent company by performing selling, servicing, information gathering, and prospecting is classified as:
V
Q 2. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
R
Q 3. According to consumer promotion technique, the cash refunds is also classified as:
R
Q 4. The concept which states information about value, opportunities and rewards of good performance as thought by salespersons is called:
P
Q 5. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of ______________________
R
Q 6. The process of translating thought into a symbolic form is known as _____________________
R
Q 7. The ______________________ component of attitudes focuses on behavioral tendencies
R
Q 8. Which of the following is NOT a requirement for setting advertising objectives?
P
Q 9. The flow of goods from production to consumption is known as ______________.
V
Q 10. The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ______________.
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