Marketing Management MCQs and Notes
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Q 31. PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.
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Q 32. What does the term PLC stand for?
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Q 33. The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
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Q 34. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
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Q 35. A(n) _____ product exceeds customer expectations.
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Q 36. The most basic level of a product is called the:
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Q 37. ______ refers to collecting goods of the same type from various sources of supply.
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Q 38. The buying process starts when the buyer recognizes a _________.
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Q 39. Marketing is ________________ :
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Q 40. Marketing is a process which aims at:
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