Marketing Management MCQs and Notes
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Q 21. The ______________ function of marketing makes the products available in different geographic regions.
V
Q 22. Identify the incorrect statement about multiple channels:
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Q 23. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
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Q 24. Color and size of the product, brand and packaging are considered as
G
Q 25. In _______________________ all the augmentations and transformations of a product might undergo in the failure.
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Q 26. __________________________ includes review of sales, profit projections and cost for a new product, to find out whether it satisfied the company objective or not.
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Q 27. Increased competition leads to price decrease, increasing public awareness, sales volume increase significantly are the characteristics of ______________ in PLC.
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Q 28. According to whom “ a product lifecycle is very much similar to human life cycle.”
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Q 29. Which of the following is not a characteristic of “Market Introduction Stage” in PLC?
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Q 30. When a new product arrives in the market with higher quality, higher value and new features better than its competitors. Such products are known as
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