Marketing Management MCQs and Notes

V

Vikash Gupta • 33.56K Points
Instructor I

Q 11. Ensuring the availability of the products and services as and when required by the customers is ______________ utility.

(A) Time.
(B) Place.
(C) Form.
(D) Profession

R

Ranjeet • 34.60K Points
Instructor I

Q 12. Which company is the pioneer in direct marketing?

(A) Johnson &Johnson.
(B) Eureka Forbes.
(C) Avon cosmetics.
(D) Cipla.

G

Gopal Sharma • 38.32K Points
Coach

Q 13. In ______________ , manufacturers supply products to a limited number of outlets in the target market.

(A) Selective distribution
(B) Geographical distribution
(C) Intensive distribution.
(D) executive distribution.

V

Vikash Gupta • 33.56K Points
Instructor I

Q 14. Which of the following is not a non-store retailing?

(A) Tele marketing.
(B) Direct marketing.
(C) Kiosk marketing.
(D) Retail chains.

P

Praveen Singh • 36.71K Points
Coach

Q 15. ______________ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.

(A) Physical distribution.
(B) Channel of distribution
(C) Intensive distribution.
(D) None of these.

P

Praveen Singh • 36.71K Points
Coach

Q 16. Transportation belongs to ______________ function of marketing.

(A) Research.
(B) Exchange.
(C) Physical supply
(D) Facilitating.

V

Vikash Gupta • 33.56K Points
Instructor I

Q 17. The best channel of distribution for vacuum cleaner is ______________.

(A) Direct marketing.
(B) Tele marketing.
(C) Retail chains.
(D) None of these.

A

Admin • 36.93K Points
Coach

Q 18. Which of the following is not included in the function of physical supply?

(A) Standardization.
(B) Storage.
(C) Packaging.
(D) Transportation.

V

Vinay • 28.75K Points
Instructor II

Q 19. Logistics management is a part of ______________.

(A) Production.
(B) Marketing channel
(C) Supply chain management.
(D) Consumption.

R

Ranjeet • 34.60K Points
Instructor I

Q 20. Logistics means ______________.

(A) Production.
(B) Flow of goods.
(C) Consumption.
(D) Marketing channel.

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