Marketing Management MCQs and Notes
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Q 41. Refersto those in the targetedmarketwho have purchased the product.
A
Q 42. The promotion “P” of marketing is also known as ________.
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Q 43. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
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Q 44. If there is low involvement and the product/market is established then sales promotions should be used for:
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Q 45. Sales promotions are thought to make consumer purchase decisions:
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Q 46. Which of the following is NOT considered to be an objective associated with the use of sales promotions?
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Q 47. Of the following reasons, which is not a reason to use sales promotion?
V
Q 48. ________ guides the development of advertisements and personal sales presentations.
V
Q 49. Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
V
Q 50. Two major factors are changing the face of today’s communications. One of these factors is the fact that:
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