Retail Management MCQs and Notes

V

Vinay • 28.75K Points
Instructor II

Q 11. Product assortment depth focus on

(A) Number of categories per product lines
(B) Items and variants in each category per product line
(C) Both a & b
(D) None of the above

P

Praveen Singh • 36.81K Points
Coach

Q 12. Product assortment breadth focuses on

(A) Number of categories per product lines
(B) Items and variants in each category per product line
(C) Both a & b
(D) None of the above

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 13. To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to

(A) Define the target market
(B) Profile the target market
(C) Both a and b
(D) None of the above

P

Priyanka Tomar • 35.28K Points
Coach

Q 14. . Consumer do their own picking, pay in cash and carry the merchandise away

(A) Automated Vending
(B) Super market
(C) The Cash and carry
(D) direct response retail

S

Shiva Ram • 30.44K Points
Instructor I

Q 15. . Agricultural market set up by stae government to procure agricultural produce directly from farmers

(A) Haats
(B) Mandis
(C) Kirana
(D) public distribution system

P

Praveen Singh • 36.81K Points
Coach

Q 16. . Which of the following provides a basis for monitoring and controlling organizational performance?

(A) Daily reports
(B) Weekly reports
(C) Long-term objectives
(D) Annual objectives

R

Ranjeet • 34.60K Points
Instructor I

Q 17. Which of the following items is a component of a good business plan?

(A) Operating requirements.
(B) Description of the location/demographics.
(C) Employee benefits.
(D) All of the above.

A

Admin • 36.96K Points
Coach

Q 18. What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.

(A) Multi-channel conflict.
(B) Horizontal channel conflict.
(C) Vertical channel conflict
(D) None of the above.

R

Ram Sharma • 193.86K Points
Coach

Q 19. ...........is important to increase the sales of a retail store

(A) Promotion
(B) Channels
(C) Transportation
(D) Machine

R

Rakesh Kumar • 28.44K Points
Instructor II

Q 20. Layout means perfect.......of store.

(A) Location
(B) Site
(C) Structure
(D) Variety

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