Sales Management MCQs and Notes
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Q 1. Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision.
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Q 2. Advertising creates employment as it increases the volume of sales and___________
V
Q 3. Advertisement through radio was very popular till the middle of last century because of _______________.
P
Q 4. To introduce the new products to world of consumers is the main goal of
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Q 5. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
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Q 6. It is advisable to use ____________________ as a source of advertising.
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Q 7. For making advertisement s more effective, the manufacturers improve ____________and launch new products.
R
Q 8. ___________________ reduces risk because they prove the benefits of the product.
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Q 9. Which theory is also known as “Situation Response Theory”?
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Q 10. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What D stands for?
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